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A charity fighting male violence against women that we co-founded whilst at Grey.
Unite For
Her
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What is Unite For Her?
Within a group of women and non-binary people at Grey, we founded Unite For Her, a charitable organisation thats purpose was to fight the issue of male violence against women.
What?
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How?
How Are We Doing It?
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Unite For Her created a series of pin-point briefs that address the many widespread factors that contribute to male violence against women and asks the ad industry to join the fight by taking on a brief to tackle.
You can find a full list of the briefs here
Campaign's
Ad of The Day
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We came up with an idea to show Campaign's Ad of The Day as missing as this topic is often ignored by brands who don't see male violence against women as a problem relevant to them.
Campaign's
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